In 2002, HAY was established as a new kind of design company in Denmark. Motivated by the certainty that good design is everyone’s right, HAY set out to innovate new ways to answer the ever-evolving needs of the modern world, but at a more accessible price point than industry standards.
Co-founders and Creative Directors Mette and Rolf Hay committed to working with their generation’s best designers from all over the world to create high-quality products that would be available to a wide audience. This founding principle has always been HAY’s DNA, and it remains at the core of the company’s culture today.
brand essence
Contemporary Design
Founders and Creative Directors Mette and Rolf Hay are committed to working with the best designers from all over the world to create high quality products that are accessible for a wide audience.
Everyday Living
HAY is motivated and inspired by the realities of life today, in which traditional divides between personal and professional space have become more fluid. HAY embraces the beauty of quotidian life by creating fresh takes on a wide range of products that are part of our everyday, from a toothbrush to a dining chair to a sofa. No object is too common, no detail too minute: HAY pays attention to the small moments that make up our lives.
what makes hay different
High-Level Design
HAY work with the world’s leading designers in a sustainable and democratic context to produce high-quality design products, drawing from three primary sources of inspiration: art, architecture, and fashion.
Accessible to Many
Motivated by the certainty that good design should be available for everyone, HAY innovates new ways to answer the ever-evolving needs of the modern world, but at a more accessible price point than industry standards.
extraordinary design
HAY Designers
Design is core element of HAY's culture. Rolf and Mette Hay still work incredibly closely with their chosen designers and really challenge them to get the most out of a design. They are willing to take risks and think outside the box and this is why they have become such a phenomenal success story in a relatively short period of time. They had their 20th Anniversary back in 2022, at the same time as our 75th Anniversary and we are proud to have worked with them since their launch.
They work alongside famous creative design geniuses, as well as unknown designers, whom they believe have what it takes to succeed.
Hay Designers
Read more about the many designers behind Hay products
HAY is motivated and inspired by the realities of life today, in which traditional divides between personal and professional space have become more fluid. To satisfy those conditions, their products span the realms of furniture, lighting, and accessories, and they are always flexible and adaptable, versatile and varied. That means they can be used in any environment and suit any need, from a living room to an office, hotel lounge or cafe. In keeping with that spirit, HAY embraces the beauty of quotidian life by creating fresh takes on a wide range of products that are part of our everyday.
